CRANBERRY TOWNSHIP, Pa.--(BUSINESS WIRE)--Who says you have to pay more to get more? When shopping in the paint
aisle, do you tend to believe the most expensive paint will provide
better results? This spring season, the GLIDDEN® brand is debunking this
myth with a new national advertising campaign that defies the
conventional wisdom that higher prices mean better quality when it comes
The star of the new campaign is a beautifully painted wall. At first
glance, the paint on the wall looks like it must have been expensive in
order to provide such great results. However, the campaign reveals Glidden
paint produced the results ... and for a reasonable price. This concept is
echoed throughout the campaign now appearing through television, print
and digital advertisements as well as social media promotions. Visit the Glidden
paint brand's YouTube
channel to view the new television advertisement.
"We know the hustle and bustle of everyday life can get in the way of
the goals you have for making your home look its best," said Mark
Lancia, senior brand manager, Glidden, a brand of PPG
Architectural Coatings. "The Glidden brand is all about providing
an easy home décor process from start to finish so you can achieve that
'Wow!' look you want without the 'Whoa!' pricetag. Our new campaign is a
testament to this."
According to Lancia, consumers often think the higher the pricetag, the
better the paint. But, that's not always the case. At a gallon priced
between $20-25 pending sheen choice, Glidden paint* scored better
than paints priced at $50 per gallon in an independent test.
Lancia said the campaign's tagline, THE SMARTER WAY TO WOW(TM), will help
consumers understand that selecting the right paint doesn't need to be
"We believe the paint category has become overly complex, which can be
both confusing and frustrating for consumers," Lancia said. "We stand
for being smart about painting your home. With the Glidden brand,
you know you'll get a quality can of paint that provides great results
at a reasonable price, and we have the results to prove it."
The Glidden paint brand offers a rich tradition of innovation and
color inspiration, having consistently embodied quality and performance
for generations of customers. From the first latex paints developed and
marketed under the Glidden brand decades ago to today's broad
assortment of versatile paints, Glidden paint makes it easy for
consumers and paint contractors alike to turn inspiration into action
and add color to people's lives. To learn more about Glidden
paint, visit glidden.com.
The Glidden brand is a line of PPG Architectural Coatings, a
business of PPG Industries, the world's leading coatings company.
ABOUT PPG ARCHITECTURAL COATINGS
PPG Architectural Coatings
U.S. and Canada is an industry leader in residential and commercial
coatings, delivering the latest technologies and operational
advancements through its strong portfolio of brands. It is a business of
PPG Industries, the world's leading coatings company, and manufactures
and sells interior and exterior paints, stains, caulks, repair products,
adhesives and sealants for homeowners and professionals. Its
distribution network includes more than 15,000 touchpoints through
company-owned stores, independent dealer locations and all major home
improvement centers across the U.S. and Canada. For more information,
PPG: BRINGING INNOVATION TO THE SURFACE.®
vision is to be the world's leading coatings company by consistently
delivering high-quality, innovative and sustainable solutions that
customers trust to protect and beautify their products and surroundings.
Through leadership in innovation, sustainability and color, PPG provides
added value to customers in construction, consumer products, industrial
and transportation markets and aftermarkets to enhance more surfaces in
more ways than does any other company. Founded in 1883, PPG has global
headquarters in Pittsburgh and operates in nearly 70 countries around
the world. Reported net sales in 2014 were $15.4 billion. PPG shares are
traded on the New York Stock Exchange (symbol: PPG). For more
information, visit www.ppg.com
and follow @PPGIndustries
Duo and Glidden are registered trademarks of the PPG Group
High Endurance is a registered trademark of AkzoNobel.
The Smarter Way to Wow is a trademark of PPG Architectural
Bringing innovation to the surface and the PPG Logo are
registered trademarks of PPG Industries Ohio, Inc.
*Glidden Premium Collection Interior House Paint, Glidden
DUO® Paint, Glidden HIGH ENDURANCE® Plus Paint, Glidden High