GLIDDEN Paint by PPG Rolls Out THE SMARTER WAY TO WOW Campaign



CRANBERRY TOWNSHIP, Pa.--(BUSINESS WIRE)--Who says you have to pay more to get more? When shopping in the paint

aisle, do you tend to believe the most expensive paint will provide

better results? This spring season, the GLIDDEN® brand is debunking this

myth with a new national advertising campaign that defies the

conventional wisdom that higher prices mean better quality when it comes

to painting.





The star of the new campaign is a beautifully painted wall. At first

glance, the paint on the wall looks like it must have been expensive in

order to provide such great results. However, the campaign reveals Glidden

paint produced the results ... and for a reasonable price. This concept is

echoed throughout the campaign now appearing through television, print

and digital advertisements as well as social media promotions. Visit the Glidden

paint brand's YouTube

channel to view the new television advertisement.

"We know the hustle and bustle of everyday life can get in the way of

the goals you have for making your home look its best," said Mark

Lancia, senior brand manager, Glidden, a brand of PPG

Architectural Coatings. "The Glidden brand is all about providing

an easy home décor process from start to finish so you can achieve that

'Wow!' look you want without the 'Whoa!' pricetag. Our new campaign is a

testament to this."



According to Lancia, consumers often think the higher the pricetag, the

better the paint. But, that's not always the case. At a gallon priced

between $20-25 pending sheen choice, Glidden paint* scored better

than paints priced at $50 per gallon in an independent test.

Lancia said the campaign's tagline, THE SMARTER WAY TO WOW(TM), will help

consumers understand that selecting the right paint doesn't need to be

complicated.

"We believe the paint category has become overly complex, which can be

both confusing and frustrating for consumers," Lancia said. "We stand

for being smart about painting your home. With the Glidden brand,

you know you'll get a quality can of paint that provides great results

at a reasonable price, and we have the results to prove it."

The Glidden paint brand offers a rich tradition of innovation and

color inspiration, having consistently embodied quality and performance

for generations of customers. From the first latex paints developed and

marketed under the Glidden brand decades ago to today's broad

assortment of versatile paints, Glidden paint makes it easy for

consumers and paint contractors alike to turn inspiration into action

and add color to people's lives. To learn more about Glidden

paint, visit glidden.com.

The Glidden brand is a line of PPG Architectural Coatings, a

business of PPG Industries, the world's leading coatings company.

ABOUT PPG ARCHITECTURAL COATINGS

PPG Architectural Coatings

U.S. and Canada is an industry leader in residential and commercial

coatings, delivering the latest technologies and operational

advancements through its strong portfolio of brands. It is a business of

PPG Industries, the world's leading coatings company, and manufactures

and sells interior and exterior paints, stains, caulks, repair products,

adhesives and sealants for homeowners and professionals. Its

distribution network includes more than 15,000 touchpoints through

company-owned stores, independent dealer locations and all major home

improvement centers across the U.S. and Canada. For more information,

visit PPGAC.com.



PPG: BRINGING INNOVATION TO THE SURFACE.®

PPG Industries'

vision is to be the world's leading coatings company by consistently

delivering high-quality, innovative and sustainable solutions that

customers trust to protect and beautify their products and surroundings.

Through leadership in innovation, sustainability and color, PPG provides

added value to customers in construction, consumer products, industrial

and transportation markets and aftermarkets to enhance more surfaces in

more ways than does any other company. Founded in 1883, PPG has global

headquarters in Pittsburgh and operates in nearly 70 countries around

the world. Reported net sales in 2014 were $15.4 billion. PPG shares are

traded on the New York Stock Exchange (symbol: PPG). For more

information, visit www.ppg.com

and follow @PPGIndustries

on Twitter.

Duo and Glidden are registered trademarks of the PPG Group

of Companies.

High Endurance is a registered trademark of AkzoNobel.

The Smarter Way to Wow is a trademark of PPG Architectural

Finishes, Inc.

Bringing innovation to the surface and the PPG Logo are

registered trademarks of PPG Industries Ohio, Inc.



*Glidden Premium Collection Interior House Paint, Glidden

DUO® Paint, Glidden HIGH ENDURANCE® Plus Paint, Glidden High

Endurance Paint

http://www.businesswire.com/news/home/20150520006437/en/GLIDDEN-Paint-PPG-Rolls-SMARTER-WOW-Campaign

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