MANDEVILLE, La.--(BUSINESS WIRE)--Painting
with a Twist®, the largest paint-and-sip franchise in the U.S., has
chosen Innovative Advertising as the company's national ad agency of
record. The strategic partnership will leverage the system's national
advertising dollars into widespread targeted communications and
impressions of the premiere paint-and-sip brand that has fun, gives back
and creates memories in every single art studio across the country.
Innovative Advertising is a full-service advertising and marketing firm
located in Mandeville, Louisiana. The firm has a long history of working
with franchise organizations and utilizing cutting-edge technology and
current media platforms to distinguish and refine authentic brands. In
addition to national campaigns, the partnership will offer Painting with
a Twist franchised studios a fresh library of professionally-designed
marketing materials for local promotions and advertising.
"We are excited about the creative energy that Innovative Advertising is
going to bring to our upbeat and unique brand," said Cathy Deano,
Painting with a Twist Co-Founder. "Even more, we are thrilled to offer
this resource to our growing franchise partners to help them
differentiate the Painting with a Twist experience in their local
In just five years, Painting with a Twist has reached a landmark 2
million customers, averaging about 19,000 customers each week.
Currently, Painting with a Twist boasts more than 180 franchise studios
in 27 states and is ranked by Entrepreneur Magazine as the No. 1 ranked
and fastest growing paint-and-sip franchise for 2014, as well as the
largest and fastest-growing paint-and-sip franchise in the country.
Painting with a Twist studios are experiencing 45 percent same-studio
sales growth YTD in 2014, which is driving the company's rapid
expansion. The company has plans to open 100 new studios in 2015.
"We're pleased to have been selected by Painting with a Twist. It's a
great opportunity for two fast-growing and creative Louisiana companies
to team up for success. Innovative Advertising is excited to help
Painting with a Twist continue to refine and grow their successful
brand," said Jay Connaughton, Managing Partner.
At Painting with a Twist, guests come together to experience a unique
'getaway' that includes friends, paint and the option to BYOB. Led by
local art instructors, guests paint on bare canvases using paint and
brushes provided by the studio. There are more than 4,000 original
pieces of copyrighted artwork, ranging from landscapes, abstracts and
cityscapes, to creative renderings of animals, iconic buildings and
florals, which have all been conceptualized and produced by Painting
with a Twist art instructors.
To learn more about Painting with a Twist, visit: https://www.paintingwithatwist.com.
About Painting with a Twist®
Painting with a Twist, based in Mandeville, Louisiana is the leading
paint-and-sip franchise with more than 180 franchises in 27 states.
Founded in 2007 by Cathy Deano and Renee Maloney, Painting with a Twist
began franchising in 2009 and provides customers with paint, a canvas
and brushes that lead to a fun evening with friends and a finished piece
of art. The company maintains a strong focus on giving back to the local
community, and by the end of 2014, Painting with a Twist will have
donated more than $1 million through their charity arm, Painting with a
Purpose. As the fastest-growing franchise in the industry, Painting with
a Twist was ranked the #1 Paint and Sip franchise as part of the 2014 Entrepreneur
magazine annual Franchise 500 edition. For more information
about Painting with a Twist's franchise opportunity, visit www.paintingwithatwistfranchise.com.
About Innovative Advertising, LLC
Innovative Advertising, LLC is an advertising and marketing firm, with
talent in strategy, branding, design, media planning and buying, web
development, media production, and engagement -- all in-house.
Innovative Advertising has secured a place as one of the Gulf South's
preeminent advertising and marketing firms. Recognized nationally by
Inc. Magazine as one of the 100 fastest growing advertising agencies in
the nation and a member of the LSU 100: Fastest Growing Tiger
Businesses, Innovative Advertising combines business acumen and creative
talent to create cost-effective marketing programs and specializes in
working with franchise groups to help them grow and position their
brand. Visit online at peoplewhothink.com.