Painting with a Twist Teams Up with Innovative Advertising


with a Twist®, the largest paint-and-sip franchise in the U.S., has

chosen Innovative Advertising as the company's national ad agency of

record. The strategic partnership will leverage the system's national

advertising dollars into widespread targeted communications and

impressions of the premiere paint-and-sip brand that has fun, gives back

and creates memories in every single art studio across the country.

Innovative Advertising is a full-service advertising and marketing firm

located in Mandeville, Louisiana. The firm has a long history of working

with franchise organizations and utilizing cutting-edge technology and

current media platforms to distinguish and refine authentic brands. In

addition to national campaigns, the partnership will offer Painting with

a Twist franchised studios a fresh library of professionally-designed

marketing materials for local promotions and advertising.

"We are excited about the creative energy that Innovative Advertising is

going to bring to our upbeat and unique brand," said Cathy Deano,

Painting with a Twist Co-Founder. "Even more, we are thrilled to offer

this resource to our growing franchise partners to help them

differentiate the Painting with a Twist experience in their local


In just five years, Painting with a Twist has reached a landmark 2

million customers, averaging about 19,000 customers each week.

Currently, Painting with a Twist boasts more than 180 franchise studios

in 27 states and is ranked by Entrepreneur Magazine as the No. 1 ranked

and fastest growing paint-and-sip franchise for 2014, as well as the

largest and fastest-growing paint-and-sip franchise in the country.

Painting with a Twist studios are experiencing 45 percent same-studio

sales growth YTD in 2014, which is driving the company's rapid

expansion. The company has plans to open 100 new studios in 2015.

"We're pleased to have been selected by Painting with a Twist. It's a

great opportunity for two fast-growing and creative Louisiana companies

to team up for success. Innovative Advertising is excited to help

Painting with a Twist continue to refine and grow their successful

brand," said Jay Connaughton, Managing Partner.

At Painting with a Twist, guests come together to experience a unique

'getaway' that includes friends, paint and the option to BYOB. Led by

local art instructors, guests paint on bare canvases using paint and

brushes provided by the studio. There are more than 4,000 original

pieces of copyrighted artwork, ranging from landscapes, abstracts and

cityscapes, to creative renderings of animals, iconic buildings and

florals, which have all been conceptualized and produced by Painting

with a Twist art instructors.

To learn more about Painting with a Twist, visit:

About Painting with a Twist®

Painting with a Twist, based in Mandeville, Louisiana is the leading

paint-and-sip franchise with more than 180 franchises in 27 states.

Founded in 2007 by Cathy Deano and Renee Maloney, Painting with a Twist

began franchising in 2009 and provides customers with paint, a canvas

and brushes that lead to a fun evening with friends and a finished piece

of art. The company maintains a strong focus on giving back to the local

community, and by the end of 2014, Painting with a Twist will have

donated more than $1 million through their charity arm, Painting with a

Purpose. As the fastest-growing franchise in the industry, Painting with

a Twist was ranked the #1 Paint and Sip franchise as part of the 2014 Entrepreneur

magazine annual Franchise 500 edition. For more information

about Painting with a Twist's franchise opportunity, visit

About Innovative Advertising, LLC

Innovative Advertising, LLC is an advertising and marketing firm, with

talent in strategy, branding, design, media planning and buying, web

development, media production, and engagement -- all in-house.

Innovative Advertising has secured a place as one of the Gulf South's

preeminent advertising and marketing firms. Recognized nationally by

Inc. Magazine as one of the 100 fastest growing advertising agencies in

the nation and a member of the LSU 100: Fastest Growing Tiger

Businesses, Innovative Advertising combines business acumen and creative

talent to create cost-effective marketing programs and specializes in

working with franchise groups to help them grow and position their

brand. Visit online at

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